This guide defines the visual language and strategic principles that ensure Gynemixx neo^® speaks with a consistent, empowering voice across every touchpoint—from the pharmacy counter to the digital grid.

At its core, Gynemixx neo^® bridges the gap between high-concentration laboratory science and the everyday pursuit of serenity. We embody the values of scientific precision, vibrant vitality, and empathetic support, inspiring confidence in women throughout Europe who seek to nurture their intimate balance, master their digestive comfort, and regain the freedom of a smile.

These guidelines provide the essential framework for a “Safe Zone” of communication—balancing strict European regulatory standards with high-end, life-affirming storytelling. Every element is crafted to reflect the technical expertise and reliability that define Gynemixx neo^®, ensuring a seamless, premium, and recognizable brand experience for our community and partners.

The Gynemixx neo^® story is a journey from “Silent Noise” to “Radiant Serenity.” We do not tell a story of illness; we tell a story of reclaimed rhythm.

Life is a sequence of moments—career, family, passions, and intimacy. But for many women, a subtle, internal imbalance creates a quiet, persistent “noise.” It’s an invisible discomfort that doesn’t stop life, but dims its brightness. It’s the moment a woman chooses to stay home or loses her focus because she doesn’t feel quite like herself.

In a world of shelf-stable, passive solutions, Gynemixx neo^® enters as a “living” ally. Because our bacteria are live and highly concentrated (30 billion CFU), they represent an active commitment to quality. The ritual of the refrigerator and the “melt-in-mouth” sachet becomes a daily moment of self-care—a high-tech secret shared between the brand and the woman.

The ending of our story is always the same: a return to the effortless self. The “noise” is silenced. The woman is back in her rhythm, engaging with the world with a renewed sense of confidence. She isn’t just healthy; she is vibrant. The smile on her face isn’t just a gesture—it is the evidence of balance restored.

Narrative Hook for Agencies: Don’t sell the bacteria; sell the moment the woman realizes she hasn’t thought about her discomfort all day.

Our primary goal is to establish Gynemixx neo^® as the premium European benchmark in the feminine intimate well-being category. We aim to drive growth through a dual-channel strategy: securing trust and recommendation within the pharmacy and para-pharmacy network, while building high-intent demand via direct digital communication. By positioning the product’s high concentration and cold-chain integrity as non-negotiable quality markers, we justify our high-end price point and foster long-term brand loyalty.

We speak to women across their entire life journey—from puberty to post-menopause (excluding the pregnancy period). Our priority personas are “The Active Professional” and “The Modern Woman” who value efficiency, science-backed solutions, and premium experiences. These women are proactive about their wellness and are looking for a partner that respects their fast-paced lifestyle while acknowledging the silent discomforts that can occasionally disrupt their rhythm.

“Smile Regained.” We promise more than just a supplement; we promise the restoration of daily serenity and confidence. Gynemixx neo^® guarantees that high-concentration science can be delivered with a human touch, providing a state of balance that allows every woman to feel comfortable, vibrant, and fully present in her own skin.

Our authority is anchored in four pillars: Concentration (an industry-leading 30 billion CFU per sachet), Complexity (a specific 6-strain formula of live, lyophilized lactobacilli), Integrity (a strictly maintained cold chain that ensures bacteria are active upon consumption), and Innovation (the orodispersible “melt-in-mouth” format that requires no water and features a delicate forest fruit flavor).

The Gynemixx neo^® style is “High-Key Vitality.” It is a visual and verbal identity that feels vibrant, empowering, and sophisticated. We avoid the clinical coldness of traditional medicine and the “soft” clichés of mass-market wellness. We lead with “Expert Best Friend” communication: authoritative when discussing science, but empathetic and joyful when discussing life.

Our territory is “The Science of the Smile.” This is a space where the rigorous world of biotechnology meets the fluid, emotional world of feminine well-being. We express ourselves through high-contrast visuals—pairing white laboratory precision with the deep, energetic magentas of forest fruits. We occupy the “After” state of the consumer journey, focusing on the result of balance rather than the symptoms of the problem.

We utilize a multi-layered ecosystem to reach our audience. Pharmacies and Para-pharmacies serve as our physical trust-anchors. Instagram is our aesthetic engine, used for influencer storytelling and visual “vibe” building. Facebook acts as our community hub for education and FAQ support. This is complemented by high-visibility Trade Show Booths and targeted Digital Ads that emphasize our unique usage ritual.

While the market is saturated with shelf-stable, low-concentration probiotics, Gynemixx neo^® differentiates through its “Live and Active” narrative. We stand apart from clinical competitors by being lifestyle-compatible (portable sachets, great taste) and from lifestyle competitors by offering superior scientific potency. We turn our logistics (the cold chain) from a challenge into a USP, proving that our product is truly alive and fundamentally more effective.

To lead the European feminine wellness category by delivering high-potency, live bacterial support that restores a woman’s natural rhythm. Our mission is to transform complex biotechnology into a simple, joyful daily ritual that returns the smile to every face.

We are the “Expert Best Friend.” We speak with the undisputed authority of a scientist when discussing the microbiome, yet we remain as accessible, warm, and supportive as a trusted confidante.

Our tone is vibrant, empowering, and high-energy. We lead with optimism and relief, ensuring our communication feels like a fresh breeze rather than a clinical consultation or a medical lecture.

Focus on: “Serenity,” “Balance,” “Vitality,” “Melt-in-mouth,” “30 Billion,” “Live strains,” “Smile regained,” “Active freshness,” and “Intimate well-being.”

Strictly exclude: “Cure,” “Infection,” “Disease,” “Pathology,” “Treatment,” “Medicine,” or “Symptoms.” These terms trigger regulatory risks and clinical coldness.

Primary: “The Science of Your Smile.” Campaign variants: “Smile Regained,” “Live Science for Daily Serenity,” and “Expertise You Can Taste.”

The journey from “Internal Noise” to “Silent Comfort.” We narrate the invisible victory of balance, where the success of the product is measured by a woman forgetting her discomfort entirely.

The “Discerning Modern Woman.” Whether she is a young professional or navigating post-menopause, she is an informed consumer who prioritizes scientific evidence and premium lifestyle compatibility.

A “Living Ritual” of self-care. It begins with the freshness of the refrigerator and ends with a convenient, waterless sachet that fits perfectly into a high-paced day.

The logo of Gynemixx neo^® is the cornerstone of the brand’s identity. To maintain clarity and consistency, it must always be applied according to the rules defined below. Any alteration, distortion, or unapproved variation compromises the integrity of the brand image.

The color palette of New Brand^® is central to brand recognition. When packaging is shown, colors must be applied in combination with the product’s own shades to ensure consistency.
For communications about the brand in general, or when multiple products appear together, the distinctive mauve should be prioritized as the key brand color.

Used exclusively for high-level headlines, emotional hooks, and the "Smile Regained" messaging.

Comment: This serif typeface brings a touch of premium elegance and an editorial "lifestyle" feel. It signals that we are in the territory of wellness and self-care, distancing the brand from generic, mass-market drugstore aesthetics.

Used for all technical data, ingredients, strain lists (the 6 lactobacilli), and body copy.

Comment: These clean, geometric sans-serifs provide the "Clinical Precision" and authority required for a high-concentration product. They ensure maximum legibility for complex scientific information while maintaining a modern, tech-forward appearance.

For the "30 Billion CFU" and "6 Live Strains" callouts, a bold weight of Montserrat is preferred.

Comment: This creates a visual hierarchy where the most important "proof points" of the product are impossible to miss, justifying the premium positioning at a glance.

Important:Never attempt to replicate the typography of Gynemixx neo^® brand name or the “neo” suffix. Their typographic form must remain unique and consistent across all communication materials.

Here is a series of samples:

Images must convey the Gynemixx neo^® promise: a return to radiant serenity. Follow these principles for all creative selections:

Focus exclusively on the result of balance. Select imagery of women who appear present, unburdened, and authentically joyful. Avoid "medical" tropes like blue filters or women clutching their stomachs; we show the relief, not the struggle.

Prioritize bright, natural, and airy lighting. Backgrounds should be clean—white clinical spaces, light-wood interiors, or sun-drenched outdoor settings. Every photo should feel like it was taken on a clear, vibrant morning.

Integrate fresh forest fruits (raspberries, blueberries) physically into the frame. They serve as a visual anchor for the product’s flavor and organic origins, adding a pop of magenta that bridges the gap between science and nature.

Feature diverse women (puberty to post-menopause) in active motion—stretching, walking, or sharing a laugh. They should appear empowered and in control of their rhythm, never static or clinical.

The Gynemixx neo^® visual language is anchored by the "Ove-shape"—an organic, soft-edged silhouette derived directly from the outline of our logo.

This shape serves as our primary framing device for photography. By placing lifestyle imagery within the Ove-shape, we ensure that every visual asset is proprietary to the brand. It creates an immediate subconscious link between the joyful "Smile Regained" imagery and the product itself.

The shape is used as both a window for photos and a container for text or graphic elements. In its solid form—often rendered in a soft "skin-tone" beige or brand magenta—it provides a gentle, human contrast to the sharp lines of typography and product packaging.

Mirroring the logo’s silhouette adds a layer of organic fluidity to our clinical science. It reinforces the idea that Gynemixx neo^® is a natural partner for the body, smoothing out the "internal noise" through its soft, supportive presence.

When putting the brand into practice, it’s easier to start from existing assets rather than a blank page. We have gathered all the materials you need to consistently express our brand identity, including logos, images, and a selection of ready-to-use files.

A set of documents, images, and assets is available on the Mendes SA website. To access them, follow the link below and request the password using the “Contact Us” button at the bottom of the page.